Keywords have always been an important part of SEO. While they might not carry the same weight as they used to, they still are essential for framing new content and attracting quality traffic to your website. Even though the algorithm changes regularly for Google, they should still be part of any SEO strategy. Just in a different way.
Since keywords have changed, this means that you have to do more work in order to get results. If you are new to using them or you are stuck in the past and no longer seeing results, we have created this guide to help you. So, here is some useful advice on finding the right keywords to optimise your website.
Keyword Research is Important
If you are new to keywords, you might think that you can figure out the most popular ones for your industry by yourself. Why do you need to bother with research and use up a lot of your time? Well, the simple answer is that you might be able to guess some popular keywords. But this does not mean that they are the best ones for your website.
There was a time when you could use as many keywords as possible in content and this would rank you highly in Google. But this is no longer the case. Instead, there is a focus on quality and not quantity. You are going to have to carry out keyword research to find the best ones for your site. If you are not sure how to do this, the best option is to use an SEO agency, such as ClickSlice. Their team is able to help you with your whole SEO strategy and make sure you get it right. But, if you do want to try keyword research yourself, you should be looking for low-competition keywords. This way, you will be able to rank higher and not have to compete with so many other businesses.
Use Google for Related Search Terms
Sometimes, it pays to think outside of the box. Indeed, if you want to rank on Google, this is definitely something you want to do. A good place to start is Google itself. This is a place where you can understand what people are searching for. In particular, you can use the search engine to find related search terms. You can see what customers are looking for and use these phrases in your new content.
Therefore, do not forget to use the search engine you are trying to rank on. Google can give you a lot of hints to what customers are searching for. You can use these keywords and phrases in order to get them to visit your website. You can frame your content around them and ensure there is the information they want on your site.
Take Advantage of Free Tools
When it comes to finding keywords, the process can be time-consuming. So, you want to do anything you can to speed along this process. The good news is, there is a lot of software and tools you can use to find the best keywords for your website. This is going to make the task a lot easier and save you time.
In particular, if you are on a budget, there are some free tools you can use for finding keywords. Even if you are not sure what tool you are going to like and do not want to spend the money yet, you can use a free tool to see what you think. For example, consider Answer the Public. This is going to help you find long-tail keywords and what people are searching for online. You can use these keywords to shape your content and include it on your website. You will have a certain number of free searches every day. But, if you decide you like the tool, you can pay monthly and enjoy more searches.
Look at the Competition
Your competitors out there on Google are also going to be using keywords. This is not something to be scared of. In fact, it is something that you can use to your advantage. As part of your strategy, you can look at the competition and see what they are doing. In particular, you can analyse the keywords they are targeting. This is going to allow you to see what might be working for them and the best way for you to compete with them. There are online tools that can help you with this.