As the buzz surrounding “the Age of Internet Marketing” continues to grow, more and more businesses have been investing in Pay-Per-Click advertising. PPC ads are now used by over 70% of businesses with a website, including many giants like Amazon and Google that want to increase their conversion rates. Interestingly enough, paid advertising is the only form of online marketing that forces you to put your money where your mouth is. Unlike banners, text links, etc., you pay each time someone clicks on your ad – not just when someone actually buys something! In most cases, paid advertising is ...Read more
